Brian loves chess but finds it hard to get a decent match with an opponent at his level. He’d love to start a local chess club but doesn’t want to take the risk of setting something up and having too few people attend. He asks on a local chat forum whether anyone would like to start a club. He gets a couple of tentative offers and a suggestion that he posts a new pledge to Sutton Council’s own local version of PledgeBank.
PledgeBank is new to Brian but he soon creates a pledge, saying, “I will join a new local chess club and pay a membership fee of up to £20 a year but only if 15 other people from Sutton will too.” A month later, Brian has found 18 members for his new club. A few people found out about it through the chat forum (to which Brian posted a link to the pledge). Some more found it just by browsing Sutton’s PledgeBank. Items from the RSS feed of new pledges appear on the council’s website home page one week in every four, which brought in five new people. One person even had a filtered subscription to the new pledges feed for “chess”.
Brian easily finds a meeting room for his group using Sutton FreeSpace, which allows people to book halls and function rooms across the borough by finding free space from the various venues’ iCalendar feeds. But Brian doesn’t need to know anything about the technology, he just asks for a room for up to 25 people any weekday evening within his price range and he gets a few options nicely plotted on a map for him with availability and pricing. He books a room at a local community centre and as the event is a public meeting, an entry is automatically created in the centre’s public calendar feed which is then syndicated to the Sutton Guardian (where it appears in print as well as on their website), Upcoming, the council’s main borough calendar and a couple of local blogs. The first meeting of the new chess club is a great success. A year later, Brian is back on Sutton FreeSpace looking for a bigger venue for their club nights.