Service design is like a steeplechase.
Everything that the customer has to know, has to have and has to do is a fence.
Customers fall at every fence.
The way to help more customers get to the finish line is to have fewer fences.
Service design is like a steeplechase.
Everything that the customer has to know, has to have and has to do is a fence.
Customers fall at every fence.
The way to help more customers get to the finish line is to have fewer fences.