Likely to say: “This would be so much easier in Flash.”
Previous offences: Conceptual video installation art. Lomography. Tufte books. Graffiti. Manga.
Will ruin your project by: sacrificing content and functionality on the altar of aesthetic perfection.
For the Creative, working life is a huge comedown from those heady art school days when he could spend weeks rethinking sports cars, rethinking the iPod, rethinking television and rethinking thinking. But there’s no good reason why Scunthorpe Sanitary Services Ltd shouldn’t have a cutting-edge multimedia extravaganza, ‘cos design is democratic, innit?, as long as you’ve got the dosh.
After months of brainstorming sessions, storyboarding conferences, mind maps, mockups, teasers, trailers and “post-production”, the end result is as likely to pick up an Oscar as it is to persuade a jaded facilities manager that there’s a cheaper way to get his corporate toilets cleaned. Just as long as you’re standing in front of his Mac’s 30-inch monitor and wearing his £300 headphones, it’s truly awesome.
Whatever you do, though, try not to experience it via any kind of network or read the text without a microscope.
Tags: humour, web designers to avoid