Simplicity: The humble vernacular kitchen timer

24 November 2007   

Kitchen timer

Just twist and go.

No low-contrast LCD display.

No instruction booklet.

No learning curve.

No fiddly buttons.

No modes.

No batteries.

No battery cover to snap off or lose.

No battery changes.

No weedy digital beep-beep-beep.

£3 delivered.

This is simplicity. Does it really need to be any harder than this?

Product design   Simplicity

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